Carlsberg Marston’s Brewing Company (CMBC) has unveiled a new look for its Hobgoblin ale brand. The overhaul saw the brand’s namesake goblin feature more prominently and “in more vivid detail than ever before”, CMBC said. Citing testing undertaken “extensively with premium ale drinkers”, CMBC said the fresh visuals were “more modern, eye-catching and characterful” whilst still “honouring the unique and mischievous essence of Hobgoblin”. The rebrand – which is set to roll out across the on and off-trade from this autumn – will be supported by a new campaign in major retailers later this year.
MasCarlsberg Marston’s Brewing Company (CMBC) has unveiled a new look for its Hobgoblin ale brand. The overhaul saw the brand’s namesake goblin feature more prominently and “in more vivid detail than ever before”, CMBC said. Citing testing undertaken “extensively with premium ale drinkers”, CMBC said the fresh visuals were “more modern, eye-catching and characterful” whilst still “honouring the unique and mischievous essence of Hobgoblin”. The rebrand – which is set to roll out across the on and off-trade from this autumn – will be supported by a new campaign in major retailers later this year.
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