Guinness Special Export was, you guessed it, specially exported to Belgium in the 1940s and was the first Guinness beer to be served in Belgium after World War 2. So, how did this continental brew come to life? Well, John Martin was an English brewer living in Belgium who shared Arthur’s thirst for exploration and adventure. In 1944, he ventured through the doors of St. James’s Gate with a request to create a truly Irish stout with a fiercer punch and sweeter aftertaste, to suit the palate of his Belgium friends. The Guinness brewers, never ones to turn down a challenge, of course obliged and that’s what he got. An adventurer’s black gold. So next time you indulge, close your eyes, and think of… Belgium.
By now, you'd be forgiven for believing that the story of "Arthur Guinness" was a myth. However, it was very real, and every pint poured around the world was another pint of his undeniable legacy. Arthur Guinness was the first in a long line of Guinness brewmasters, and the art of brewing at St. James's Gate Brewery was passed down from generation to generation. Arthur himself probably developed his passion for brewing from his father, Richard, who was said to be in charge of brewing on the Celbridge estate of Dr. Arthur Price, later Archbishop of Cashel. On December 31, 1759, the man signed a NINE THOUSAND YEAR lease of St. James's Gate Brewery in Dublin. If that's not having faith, we don't know what is. And now we can see that his faith was a vision. A vision he had before any of us were born. Because his entrepreneurial spirit was on another level.
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